B) Employment and Industry
Next, you'll want to consider whether the property is in a high employment area.
Jobs attract people.
And, generally, people want to live near their places of work.
If you can buy a property in an area with lots of employment opportunities, people will likely want to buy your property when you come to sell.
However, don't just look at the businesses that are currently in the area. Consider the jobs that are likely to be created over the 20 years that you hold the property.
If you follow a buy-and-hold strategy, then you may not come to sell the property for another 20 years. And it can be hard to look that far ahead.
But, if you can see long-term positive trends towards employment, then this will bode well for your investment.
Tip: Look at where businesses in the city are moving too, specifically supermarkets and fast food chains e.g. Starbucks. These organisations undertake significant research before opening a store. So if they move into an area, it's a good sign.
C) Location to public amenities and infrastructure
Lastly, you want to think about whether the property you are looking into has other broad appeals that will make people want to live in that location.
If the property is well located, then people will likely want to buy the property from you in the future.
And in the meantime, it will mean that you're able to locate long-term tenants.
If you can see that the property is close to schools, gyms, parks, town halls, landmarks and other places people want to go to in their spare time, you know you're on to a winner.